Last August, I was fortunate to accept the Top Five District Newsletter Award on stage in Washington, D.C. during the 75th International Convention. As editor, I was elated to see that Toastmasters International recognized the hard work of my editorial team, and I was very grateful to have benefited by a supportive district team in the production of the newsletter. Further, it felt great to help the district fulfill its mission and vision through the newsletter, while connecting with a lot of members in each issue.
The thrill was about more than just the award though, it was about the experience I had as a newsletter editor. District Governor Troy Wruck encouraged me to develop a new format and layout for the newsletter. For my High Performance Leadership project, I created a mission and vision for the newsletter, recruited my team, created an action strategy and plan and led the newsletter team. I sold the idea to our district team, who in turn promoted the newsletter to our members. Last year, this vision became reality.
As great as it was to win the award last summer, I realize many clubs experience difficulties with creating a newsletter. There is often a steep learning curve when getting started, and creating one requires patience, direction and time. For novice editors who do not have the assistance of a mentor and little knowledge of available resources, producing a newsletter can be quite taxing.
I think most members don’t question the benefits of a club newsletter and/or Web site. Clubs that regularly produce newsletters usually achieve their Distinguished Club Program (DCP) goals with greater success. Members are also inspired whenever they see their achievement recognized in print, and they can stay in the loop with the newsletter if they miss meetings. The real challenge seems to be getting set up. So, how do you get started?
The thrill was about more than just the award though, it was about the experience I had as a newsletter editor. District Governor Troy Wruck encouraged me to develop a new format and layout for the newsletter. For my High Performance Leadership project, I created a mission and vision for the newsletter, recruited my team, created an action strategy and plan and led the newsletter team. I sold the idea to our district team, who in turn promoted the newsletter to our members. Last year, this vision became reality.
As great as it was to win the award last summer, I realize many clubs experience difficulties with creating a newsletter. There is often a steep learning curve when getting started, and creating one requires patience, direction and time. For novice editors who do not have the assistance of a mentor and little knowledge of available resources, producing a newsletter can be quite taxing.
I think most members don’t question the benefits of a club newsletter and/or Web site. Clubs that regularly produce newsletters usually achieve their Distinguished Club Program (DCP) goals with greater success. Members are also inspired whenever they see their achievement recognized in print, and they can stay in the loop with the newsletter if they miss meetings. The real challenge seems to be getting set up. So, how do you get started?